Sentiment Analysis in Social Media for Competitive Environment Using Content Analysis

Education sector has witnessed several changes in the recent past. These have forced private universities into fierce competition with each other to get more students enrolled. This resulted adoption of marketing practices by similar commercial brands. To competitive gain, must observe and examine students’ feedback on their own social media sites along competitors. study presents a novel framework which integrates numerous analytical approaches including statistical analysis, sentiment text mining accomplish analysis universities. techniques enable local utilize for identification most-discussed topics as well based most unfavorable comments received, major areas improvement. A comprehensive case was conducted utilizing proposed few top ranked international Lahore Pakistan. Experimental results show that diversity shared content, frequency posts, schedule updates, are key improvement Based intelligence gained recommendations included this paper would generally Riphah university (RIU) specifically promote brand increase attractiveness potential using launch successful campaigns targeting large number audiences at significantly reduced cost resulting an increased enrolments.